Google's 10 Search Innovations

Google's 10 Search Innovations 

1. Autocomplete - Autocompletion of search queries has saved billions of keystrokes. But it could cost Google in legal fees: Earlier this month, a Hong Kong court allowed Albert Yeung Sau-shing, a local businessman, to sue Google for defamation because autocomplete suggests his name is associated with organized crime groups called "triads."

 2. Translations - Google handles billions of translations a day in 80 languages. It's not perfect but it's very good as a basic way to explore languages that would otherwise be baffling. And you know it will get better. 

3. Directions and traffic "Search used to be just about webpages, but our amazing Maps team made it possible to search the real world too," says Singhal. Getting to this point, however, wasn't easy. Google ran into its share of roadblocks: public resistance, security concerns, regulatory skepticism, and a WiFi data gathering scandal. If only Google had a map that could show it the way to launch a product without alienating people.

4. Universal search - Before Google implemented universal search, it maintained a variety of distinct "vertical" search engines, such as Video Search and Book Search. Universal search brought those links together so they could be searched from the Web Search box. It was a major improvement and a blow to specialty search companies that focused on a particular industry, such as travel and local search. Universal search demoted every specialty search engine to a feature it could add at any time, perhaps with an acquisition or two. 

 5. Mobile and new screens Search used to be desktop product. Now it's mobile, too. But search beyond the desktop requires alternative modes of input. Google is already on that, with Voice Search.

 6. Voice search - No one likes typing on mobile devices. Luckily for Google and for its users, its speech recognition and natural language comprehension keeps getting better.

 7. Actions - Google's Search app can perform a limited number of actions, mostly using Android devices. You can tell it, for example, to remind you of something when you're in a particular location, with the assistance of Google Now.

 8. The Knowledge Graph - To help Google Search move beyond finding keywords in documents to understanding questions, Google built (and acquired) the Knowledge Graph. But as Picasso reportedly said, "Computers are useless. They can only give you answers." (Then again, IBM's Watson can phrase answers in the form of a question, Jeopardy-style.)

 9. Info just for you - Google Search, if you let it, can access your Gmail, to provide answers about flight reservations or package deliveries. It's a perfect example of the tradeoff between privacy and convenience. If history is any guide, never bet on privacy.

 10. Answers before you have to ask - With Google Now and Google Search, you can get updates about relevant information, such as traffic jams or upcoming appointments, without even asking. The endgame: Make purchases without even thinking.